Brief Profile

Alaa is a Lebanese businesswoman who, despite the severe economic crisis in Lebanon, has continued her family's legacy by running a family-owned business. She emphasizes that women can excel in any field, stating, "A woman can do anything, be a vegetable grocer or a mechanic. In my opinion, there's nothing a woman can't do."

Lebanon has been facing a severe economic crisis since 2019, leading to hyperinflation and widespread poverty. This crisis has affected all residents, including the 1.5 million Syrian refugees seeking safety in the country. The devastating 2020 explosion in Beirut caused between $3.8 — $4.6 billion in damages, further exacerbating the crisis.

Despite these challenges, Ala’a's perseverance and dedication to her family's business exemplify resilience and the vital role of women in Lebanon's economic recovery.